Very interesting article - the one fallacy though is considering only the cost of minting the coin without factoring in the lifetime value of that same coin - "how long does it live" Levi's cost more but they last and wear better than KMart ones - what is the ROI?
Very interesting article - the one fallacy though is considering only the cost of minting the coin without factoring in the lifetime value of that same coin - "how long does it live" Levi's cost more but they last and wear better than KMart ones - what is the ROI?